The meeting of the domestic technical counterpart working group for ISO/TC 352, Digital marketing, was successfully held in Beijing on May 9, 2026. CNIS, as the domestic technical counterpart of ISO/TC 352, organized the meeting.

Dai Xinhua, Vice President of CNIS, attended the meeting and delivered a speech. The China Council for the Promotion of International Trade Commercial Sub-council (CCPIT-CSC), holding the secretariat, introduced the profile of ISO/TC 352. Experts from the Sub-institute of Platform Economy Standardization of CNIS presented the work plan for the domestic technical counterpart, and relevant experts made special reports on digital marketing. The attendees discussed topics including the scope of digital marketing, industry demands, and directions for international standards proposals.

Experts from the following organizations attended the meeting: the CCPIT-CSC, the China Federation of Internet Societies, the Institute of Automation of the Chinese Academy of Sciences, the China Academy of Electronics and Information Technology, Peking University, Beihang University, Nankai University, Renmin University of China, Central University of Finance and Economics, University of International Business and Economics, Beijing Institute of Standardization, and Chongqing Institute of Quality & Standardization.

CNIS will leverage its strengths in international standardization, fulfill its responsibilities as the domestic technical counterpart, and contribute to Chinas participation in international standardization work on digital marketing and the development of the digital marketing industry.